To elevate the status of one of New York’s iconic restaurant families, Lellow executed on a series of covetable promotional objects for a high-touch experience.

Working with chef Carlo Mirarchi and founder Brandon Hoy, the Roberta’s Domino Park zine helped move the perception of the restaurant from Bushwick breakaway to Michelin-helmed dining experience.

Working within the confines of the restaurant, this mission for this project was simple: vibe.